Monday, April 28, 2025
10:40am – 11:40am |
Sales & Marketing:
Achieving Predictable Performance: A Data-Driven Approach
William McKee, Knowmad Digital marketing |
This presentation explores Predictable Performance as a data-driven approach to overcome the challenges of unpredictable business outcomes, esp in sales and marketing. We will first review common struggles businesses encounter when they lack this framework, such as difficulty connecting work to performance, reliance on outdated data, and depending on intuition for decision-making. Then, I will introduce “Predictable Performance” as a solution, where everyone in an organization understands and influences performance. We will cover core principles, including establishing 90-day initiatives, setting monthly goals, monitoring progress, and fostering real-time results sharing. We'll go over some of the tools available to achieve Predictable Performance. This includes centralizing and visualizing data, automating reporting, and empowering data-driven decisions. I will also discuss necessary components for successful implementation, such as leadership alignment, data analysis, insight adoption, and behavior adjustments, while assessing organizational data accessibility, analytical skills, and leadership buy-in. Real-world examples and case studies will provide tangible evidence of its effectiveness, inspiring attendees to consider its application within their own organizations. |
EHS & Regulatory:
Basic EHS Training
Don Gallo, Gallo Law; Chris Goeloe, Anderson Development Co.; Mike Kocak, CUE Inc.
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This session is intended to provide some basic information to those who are new to, or interested in improving, their environmental, health, and safety program. This will include some basic EHS requirements including EHS reporting and PMA resources (Self-Certificaiton, availability of legal counsel, training materials, etc.). |
Operations & Production:
Automation Panel
Kris Fraser, Redwood Plastics and Rubber; Trevor Carolin, Urethane Moulded Products; Shaun Gosselin, Gallagher Corporation
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The benefits to utilizing automation within your production processes to effectively manufacture cast elastomers |
Monday, April 28, 2025
12:45pm – 1:45pm |
Sales & Marketing:
CRM for Manufacturers: A Practical Guide to Selection, Implementation, and Optimization
Melissa Lutz, Gantrade & Esther Angell, CarGas |
Explore the pivotal role of Customer Relationship Management (CRM) in Manufacturing and Distribution. This session explores the latest trends in technology before diving into practical applications for CRM. Learn how a CRM can streamline operations, enhance customer engagement and retention, and drive sales growth. And gain a deeper understanding of how a CRM can integrate with your existing technology to create a unified ecosystem.
You’ll also hear from Gantrade a polymer supplier, who will share their approach to successfully implementing a CRM system for their business. Using this real-world case study, you’ll leave with practical strategies for evaluating and choosing the best CRM for you and ensuring a successful implementation.
Understanding and leveraging technology is critical to success in today’s ever-evolving landscape. Learn how CRM can make a difference for your organization.
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EHS & Regulatory:
Regulatory Updates and Q&A
Don Gallo, Gallo Law; Chris Goeloe, Anderson Development Co.; Mike Kocak, CUE Inc.; Monica Mathers, Parker Hannifin
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This session provides some regulatory updates that could impact members of the polyurethane cast elastomer industry.
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Operations & Production:
Best Practices for Processors
Matt Sennett, LANXESS |
An overview of processing Do’s and Don'ts to highlight potential sources of variability or common root causes of processing issues, as well as best practices to avoid them. We will cover from incoming raw material handling through the casting process. Bring specific questions or issues for discussion as well! |
Tuesday, April 29, 2025
10:45am – 11:45am |
Sales & Marketing:
To Brand, or Not to Brand: That is the Question
Liz Harrison, LANXESS
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How important is it to brand in the manufacturing industry? An open discussion on brand strategy, successes and failures, and an assessment of where your company stands. |
EHS & Regulatory:
MOCA safe handling including urinalysis at a hand casting shop
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PMA advocates MOCA users to follow their safe handling guidelines. This session provides processors an opportunity to learn about how one can meet PMA safe handing guidelines and start their own urinalysis testing program.
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Operations & Production:
Beyond Family Succession: Exploring Search Funds as an Alternative to Secure Your Business Legacy
Robert Vero, Novastone Capital Advisors
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This session will be valuable for business owners considering a sale, as well as members with entrepreneurial ambitions interested in the search fund path to business ownership.
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